Not all products are so naturally addictive, so the seller must rely on satisfying the needs of the buyer with quality or reliability or customer service. If this is successfully done then the buyer doesn’t fear buying something new from the same seller if they see it advertised. If you like the iPod you’re much more likely to buy an iMac or iSlate.

While this inclination to repeat purchasing can be focused on a product like coffee or a company like Apple, a more far-reaching habit can be formed with buying in general. One sees a product advertised, buys the product, and if they’re satisfied are more likely to buy the next product that is promoted to them. Satisfied customers for any product helps the next product that comes along.

As a kid I would get up early on Saturday mornings to watch the slate of cartoon programming and be bombarded with commercials for the irresistible Rock’em Socke’m Robots. The commercials made them appear to be remote controlled robots that fought each other until the loser’s head popped off. I was mesmerized. The commercial was repeated to me hundreds of times and each time I became ever more convinced that I needed to have this product.

I finally received these virtual fighting gladiators as a birthday present and couldn’t wait to open the box and set up the first match. It was probably 5 seconds after the package was opened that I realized that I had been had. The reality of the user experience was very far removed from how they appeared on TV. I learned a lesson that day that has stuck with me ever since. I developed a strong shell of skepticism that makes me almost impenetrable to advertising seduction.

Around the same time a friend of mine had ordered those sea monkeys from the comic book ad only to find months later that he had received a package of freeze-dried shrimp in the mail. Even the crack dealer knows not to kill his customer but those consumer experiences killed the consumer in me.

It’s interesting to note that Rock’em Sock’em Robots were made by a company named Marx.

I was going to write something about the economic meltdown but it’s probably better if you just read this article by Matt Tabbi in the upcoming Rolling Stone Magazine.

I decided against such a bold move and constructed a wall inside the storefront to separate my private space from public view. During the past 4 years in which I’ve lived behind that wall I’ve been engaged in another kind of exposure. I started blogging, signed up for Facebook and began using Twitter along with over a dozen other social networking platforms that essentially reveal more and more about what I’m doing when, where, and with who. It allows anyone willing to sort through the content to be able to develop a pretty good sense of who I am and what I stand for. People who choose to participate in this Panopticon are tearing down walls and replacing them with windows. We are moving closer to what D-503 must have experienced in his world.

It should be noted that George Orwell didn’t really hide the fact that his 1984 owed a great deal to Zamyatin’s novel. In Orwell’s dystopian world Winston Smith and all of its citizens are constantly monitored with a telescreen. This is a two-way communication device that allows for the mass distribution of information while also monitoring the activities of its viewers. Big Brother’s omnipresent omniscience of everyone’s activities is stifling and oppressive. Big Brother goes even further by trying through the activities of the Thought Police to monitor what each person is thinking. The irony in our world is that many of us are doing the job of the Thought Police by voluntarily posting everything about ourselves online.

Why are we so untroubled by so much exposure? It probably has to do with the general feeling that our governments are not so nefarious. Most people don’t seem to think that our governments are evil or corrupt enough to use this information against us. In short there is a trusting relationship between the parties involved. You have probably noticed that when you share private information with a close friend, a stronger bond and trust will often result. This will work as long as your friend is not a psychopath, in which case they will simply file it away and use it against you in the future to manipulate and control you.

Big Brother is not as evil and psychopathic as the conspiracy theorists would have you believe but perhaps it should be the cause for some concern that all of this information that we cast out into cyberspace is permanently available if, or when, an evil and nefarious government does take control. Even with that realization I’m still not very concerned simply because as we increasingly replace the walls around us with glass we make increasing demands on our governments to do the same. As we develop a taste for transparency and it’s transformative powers we insist that anyone or group that we elect to rule us will have to reciprocate the exposure. We are Little Brother and we insist that Big Brother also live in a glass house or we will simply refuse to support or elect them.

If you live your life afraid to express your inner fears and desires to your friends because you worry that you might not be able to trust them not to use it against you, then you might find yourself without any friends. By putting it all out there for everyone to see you’ll find that others will feel more comfortable doing the same and eventually a more open and transparent situation will result; in your personal life as well as your politics. But this will only work if you demand the same from your friends and leaders.

listening to Eno songs
about airplanes and flowers

my mind
wanders
to pi(e)

what’s yet to be born
and what’s died below

*Each day in February I will try to post a poem to take part in A Month of Poetry.

not is later

*Each day in February I will try to post a poem to take part in A Month of Poetry.

linking meaning to words

through symbols

we transcend

this mortal

coil